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Money X-Ray

Money should
make money

See where your business creates cash, where money gets stuck, and how connected data turns into confident decisions.

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Cash-flow bridge Live
Net cash movement+AED 69k
Profit mix Q2
36%margin
Core services54%
Projects29%
Other17%
Best margin driverCore services ↑
Cash conversion↓ 8 days
34daysTarget 30
CAPEX & assets18% ROI
Productive assets87%
12-month cash forecast+28%
NowForecast
Value driversQ2
Price+12%
Volume+8%
Utilisation+16%
A business team reviewing plans and financial information together

We will build a model of your business

A practical financial model builds your forecast, tests scenarios and answers the questions that matter before you commit money.

It shows whether there will be enough cash to open a second location in six months, whether the business can absorb higher purchasing costs and when a new project will pay back.

It is especially useful for startups preparing to raise investment, companies entering a new stage of scale, businesses with unstable cash flows and owners who want to manage with data rather than instinct.

Accounting shows what has already happened. A financial model helps plan what comes next and test decisions before the business spends the money.

Three connected reports, one system

P&L — Profit and Loss

Shows whether the business earns money from its core activity. It brings together revenue, cost of sales, gross margin, operating expenses and net profit.

It reveals which products and business lines create profit—and which only create turnover without a meaningful result.

RevenueMarginNet profit

Cash Flow — Cash forecast

Shows when cash comes in, when it leaves and whether the business can meet its obligations on time.

A profitable P&L can still hide a cash gap caused by payment terms, inventory purchases, debt repayments or seasonality.

InflowsOutflowsRunway

Balance Sheet

Shows the company’s assets, liabilities, inventory, receivables and payables at a specific point in time.

It explains where money is tied up and whether growth is funded by retained profit, working capital or debt.

AssetsDebtWorking capital

The real value is the connection between all three. That’s where we go further. Higher sales in the P&L may increase receivables on the balance sheet and change the timing of cash in the Cash Flow. The model works as a live system: change one assumption and immediately see the effect on profit, cash and financial resilience.

Is your equity earning enough?
What does your capital cost?
Is your capital working hard?

Want higher dividends? Watch this.

Profit does not always mean cash is available. It may be tied up in receivables, inventory and capital expenditure—or needed to service debt. Better cash conversion releases more money for dividends or growth.

But do you know your true ROI? Your ROE? And when it is safe to take money out?

1. Enter your current position Fill in your numbers
2. Test timing changes
Potential cash to release AED 0

Move the timing controls to test how much cash your changes could release.

Cash tied up now AED 371k estimated working capital in the cycle
Cash cycle now 42 days lower means cash returns sooner
Monthly operating cash AED 210k revenue − cash costs
Customer payment changeAED 0
Stock + delivery changeAED 0
Supplier payment changeAED 0
How the estimate works

Cash tied up = (daily revenue × customer days) + (daily costs × stock and delivery days) − (daily costs × supplier days). Potential cash released = starting cash tied up − selected cash tied up, with a minimum of AED 0.

Business administration tools we bring to the table

Your model is only as strong as the systems feeding it. We connect it to the tools where your numbers already live, and pressure-test what they show.

Management accounting system diagnoses the structure of your income and costs, and flags where the financial picture doesn't add up.

qb xero X

Planning & budgeting systems shows how good your forecasting actually is, and where plan vs. actual keeps drifting.

X A

CRM / ERP systems traces real sales, procurement and logistics activity, and catches where process and practice don't match.

SAP sf H

KPI & execution tracking shows whether management decisions actually reach results, and exactly where they stall.

+

Included in your Money X-Ray

01

Finance Director

A senior finance leader takes responsibility for financial control and planning, organises the numbers, analyses performance and turns the findings into clear priorities for growth.

02

Quality Control

We collect feedback throughout the engagement and use it immediately. The work keeps improving around your questions, priorities and the way your business actually operates.

03

Automation

We reduce manual reporting and connect repeatable financial workflows, so updates are faster, errors fall and your team spends less time rebuilding spreadsheets.

04

Cost Optimisation & Maintenance

We identify unnecessary costs, protect the savings and keep the model current as your business and assumptions change.

Three steps to a model you'll actually use

Financial analytics displayed on a tablet and phone

Data & diagnosis

We review revenue, costs, debt, suppliers and the operating logic behind the numbers.

Result: the real leaks and value drivers
Financial analyst reviewing business charts

Build the model

We connect profit, cash and the balance sheet in a model you can open, test and adjust.

Result: one live financial system
Business team meeting around a conference table

Handover & support

We explain the model, agree the decisions it supports and update assumptions as the business changes.

Result: confident decisions, not a black box

How the Money X-Ray helps your business

It gives you, your investors and your partners a clear read on where the business actually stands: profit leaks, cash risks, and the assumptions quietly working against you.

Especially valuable for founders scaling fast, businesses about to raise, or anyone who suspects the numbers aren't telling the whole story.

Financial planning model with cash flow, margin and reporting views displayed on a laptop
German Romanov, founder of GERA

Book your Money X-Ray

Build the forecasting, reporting and financial systems that turn ambition into controlled growth.

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We'll get back to you within one business day

Before you book

Can my accountant build this instead?

Bookkeeping and modeling are different skills. A bookkeeper tells you what happened; a model tells you what's likely to happen next. That takes financial planning, not just recordkeeping.

I want to scale but don't know where to start

That's exactly what the model is for. We test the growth scenarios, the payback timelines, and the funding options before you commit.

How do I know where to cut costs?

The model isolates which lines carry your margin and which just add revenue without profit, so cuts are targeted instead of a blunt across-the-board cut.

Can you build an investor-ready model?

Yes, we build scenario-based models that hold up to investor scrutiny, with the assumptions and risks laid out clearly.