ROE · Owner returnNet profit ÷ shareholder equity
20.0%
Fractional CFO
A CFO in your corner,not on your payroll
Tired of managing the numbers instead of the business? Get a senior financial lead who takes ownership of your reporting, planning and cash — without the cost of a full-time hire.
Part of the team, without the overhead
Your fractional CFO becomes part of how the business runs, not an outside advisor you talk to once a quarter. They own the numbers, flag the risks, and bring recommendations with the trade-offs already worked out.
What your CFO actually does
Brings order to your books and collects and analyzes the three core reports behind every decision
Calculates revenue, costs and profit correctly, with no more guessing what's driving the number
Finds the KPIs that move profit, including the ones buried in how your team works
Builds the planning system behind your goals, not just a wish list with a deadline
Flags cash gaps before they happen, and builds the cash flow system that prevents them
Sizes your working capital correctly, so growth doesn't quietly starve your cash
Sets dividend rules that don't starve the business, so you can pay yourself without stalling growth
Turns department-level work into reports everyone can actually read, not just you
Red flags
Signs your numbers have outgrown your bookkeeping
- Revenue is climbing but the bank balance never follows
- You can't say which product, service or client actually makes money
- The monthly numbers land weeks late and you don't fully trust them
- Payroll, tax and supplier deadlines are a scramble, not a plan
- Pricing, hiring and dividend decisions come down to gut feel
- Two people in the business produce two different versions of the same figure
If more than two of these sound familiar, the problem usually isn't effort. It's that nobody owns the numbers end to end.
Why businesses choose outsourcing
The real cost of an in-house CFO in Dubai
Salary is just the opening line. Add visa costs, insurance, gratuity, allowances and the months it takes to fill the role, and the real number rarely looks like the job posting.
A fractional CFO costs a fraction of that, with none of the ramp-up time.
- Base salary AED 55K-110Kper month
- Visa, insurance & gratuity +6-12%on top of salary
- Bonuses & allowances Extravaries by package
- Time to hire 3-6 mobefore day one
In-house CFO
AED 700K-1.5M+
per year, fully loaded
Before they've made a single decision.
Fractional CFO
AED 20K-35K
per month, all in
Often 50-80% less than the fully-loaded in-house cost.
Everything a CFO owns, none of the overhead
This is the real answer to "why outsource": the full scope of the role, without the salary that usually comes with it.
01
Accounting ownership
We run management accounting so the numbers are ones you can actually trust
02
In-house vs. outsourced
No visa, insurance or benefits overhead. Backed by a team and ready without a hiring cycle
03
Planning
Budgets, forecasts and plans that are built to hold up, not just look good in a slide
04
Deep analysis
We dig into margins, find hidden reserves, and price products and clients correctly
05
Reporting
Dashboards and reports built for decisions, not just for the file drawer
06
Cash control
A payment calendar that keeps cash gaps predictable instead of surprising
Every month, the numbers turn into action
Not another report to file away. You get a clear view of cash, profit and priorities—plus the decisions to make next.
01
Know your true profit
See margin by product, client and department—not just revenue.
Client margin31%
Target 25%
02
See cash gaps 13 weeks ahead
Spot shortfalls early enough to act without panic or expensive fixes.
Gap flaggedWeek 9
13-week forecast
03
Spend where growth pays back
Run a working budget tied to targets, owners and timing.
Budget variance+8%
Plan
Actual
04
Cut costs without cutting momentum
Get ranked savings opportunities with the trade-offs made clear.
Savings identifiedAED 180k
Payroll · tools · suppliers
05
Make the big calls with confidence
Hire, price, invest or hold with real numbers behind the decision.
RecommendationQ3
06
Keep the team accountable
Leave every monthly review with clear actions, owners and deadlines.
Actions assigned6
4 active · 2 queued
The result
Fewer surprises
Faster decisions
More cash left to grow
Built to fit your stack, not replace it
Most businesses don't need to rip out their systems. Your CFO connects to the accounting, CRM and banking tools you already use, then layers in the dashboards and budgeting tools to make sense of it all.
If you're already running standard accounting and CRM software, that's usually enough to launch full management reporting. Setup typically takes 2 to 6 weeks, depending on complexity.
No servers to buy
No big upfront cost
Pay for what you use
Updates happen automatically
Your data stays secure and accessible anytime, never locked to one laptop or one person.
Business administration tools we bring to the table
A strategic business review doesn't stop at reading your reports. It runs through the actual systems where the numbers live.
Management accounting system diagnoses the structure of your income and costs, and flags where the financial picture doesn't add up.
qb
xero
X
Planning & budgeting systems shows how good your forecasting actually is, and where plan vs. actual keeps drifting.
X
A
CRM / ERP systems traces real sales, procurement and logistics activity, and catches where process and practice don't match.
SAP
sf
H
KPI & execution tracking shows whether management decisions actually reach results, and exactly where they stall.
+
Sound familiar?
Problems founders bring us
No visibility into the numbers
You can't tell if the business is actually making money, or just moving money around
Cash gaps and thin working capital
No safety cushion. Some months, making payroll gets genuinely stressful
No real financial strategy
Decisions get made on gut feeling, because there's no plan to check them against
The business runs, but dividends don't
Revenue looks fine on paper, but somehow there's still nothing left to pay yourself
Is your capital earning enough?
See what shareholders earn, what the whole investment earns, and whether the return rewards the money and risk behind the business.
Add a simple investor benchmark (CAPM)
Use this only if you want to compare ROE with the return investors may expect for the risk.
Compare your returns
ROI · Total returnNet profit ÷ total capital invested
15.0%
Investor benchmarkSimple CAPM estimate
9.5%
ROE is 5.0 points above ROI and 10.5 points above the investor benchmark.
From first call to ongoing support
01
Diagnosis
A deep look at your current financial state, processes and reporting to find where the risk sits
02
Strategy & KPIs
We set the financial strategy together, with targets for profit, revenue and the KPIs that actually matter
03
Build the system
We clean up the accounting, put the right tools in place, and make the reporting clear
04
Ongoing support
Monthly analysis, straight recommendations, and someone accountable for the numbers going forward
Get your Fractional CFO
Get a senior financial brain inside your biggest decisions without putting another executive on payroll.
Before you book
How does the CFO work with our bookkeeper?
Your CFO works alongside your bookkeeper, pulling the data they need and turning it into management-level reporting with regular check-ins, not a black box.
What if I need urgent advice on a deal?
You can bring time-sensitive decisions straight to your CFO, whether it is a contract, a big purchase or an unusual situation, and get a fast read on the financial risk.
Will they understand our industry?
Our CFOs work across industries, which is often the point. Patterns that solved a problem elsewhere often apply directly to yours.
Can we start with a trial?
Yes, a lot of clients start with a focused first project, like a deep review of last period's numbers, before committing longer-term.